Clickstream analysis is most likely to be used for all the following types of applications EXCEPT
A) determining the lifetime value of clients.
B) hiring new functional area managers.
C) designing cross-marketing strategies across products.
D) predicting user behavior.

Question

Quizplus · Accepted Answer

Clickstream analysis is focused on analyzing user behavior on a website or digital platform to understand their interests, preferences, and tendencies. Therefore, it is not directly related to hiring new functional area managers. However, it can help design personalized onboarding experiences for new employees or enhance recruitment and selection processes by gathering insights from candidate behavior on job portals or career sections.

Clickstream Analysis Is Most Likely to Be Used for All