In the Cabela's case study, the SAS/Teradata solution enabled the direct marketer to better identify likely customers and market to them based mostly on external data sources.

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The SAS/Teradata solution primarily enhanced Cabela's ability to analyze and utilize its internal data, such as transaction and customer interaction data, to better identify and market to potential customers, rather than relying mostly on external data sources.

In the Cabela's Case Study, the SAS/Teradata Solution Enabled the Direct