There are four categories of organizational objectives that influence pricing decisions.Which of the following is NOT one of those categories?
A) income
B) consumer
C) sales
D) competitive
E) social

Question

Quizplus · Accepted Answer

Consumer objectives are not typically categorized as organizational objectives influencing pricing decisions. Organizational objectives usually focus on income, sales, competitive positioning, and social responsibilities, rather than directly on consumer objectives.

There Are Four Categories of Organizational Objectives That Influence Pricing