The most central tenet in pricing is understanding the concept of _____.
A) discounting
B) merchandising
C) value
D) deals
E) both a and d

Question

Quizplus · Accepted Answer

Understanding the concept of value is the most central tenet in pricing. Pricing should be based on the value that the product or service provides to the customer. Discounting and deals may be strategies used in pricing, but they are not the most central tenet. Merchandising is related to how products are displayed and marketed, but not specifically to pricing.

The Most Central Tenet in Pricing Is Understanding the Concept