When budgeting for sponsorship,a general rule of thumb is to be prepared to spend _____.
A) 1-2 times the amount of the sponsorship on promoting the sponsorship
B) 2-3 times the amount of the sponsorship on promoting the sponsorship
C) 3-4 times the amount of the sponsorship on promoting the sponsorship
D) 6 times the amount of the sponsorship on promoting the sponsorship
E) No extra promotional dollars are required.

Question

Quizplus · Accepted Answer

The general rule of thumb is to be prepared to spend 2-3 times the amount of the sponsorship on promoting the sponsorship. This is because promoting the sponsorship is crucial to ensure that the target audience is aware of the company's involvement and to maximize the return on investment.

When Budgeting for Sponsorship,a General Rule of Thumb Is to Be