_____ addresses two basic questions about the channel (medium)of communication.
A) Comparative advertising
B) Slice-of-life advertising
C) Scientific advertising
D) Media strategy
E) Promotional strategy

Question

Quizplus · Accepted Answer

Media strategy addresses two basic questions about the channel (medium)of communication: (1) which media should be used, and (2) what specific vehicles within the media should be employed.

_____ Addresses Two Basic Questions About the Channel (Medium)of Communication