Which of the following types of advertising is primarily aimed at stimulating action or purchase?
A) corporate advocacy advertising
B) direct-objectives advertising
C) cooperative advertising
D) corporate image advertising
E) public service advertising

Question

Quizplus · Accepted Answer

Direct-objectives advertising is aimed at encouraging people to take immediate action and make a purchase. This type of advertising often includes calls-to-action and sales promotions. Corporate advocacy advertising is designed to promote a company's position on a particular issue, while corporate image advertising is focused on improving the overall image of the company. Cooperative advertising is when two or more companies share the cost of an advertisement, and public service advertising is meant to raise awareness or promote a social cause.

Which of the Following Types of Advertising Is Primarily Aimed