Which of the following promotional budgeting approaches is the most difficult to implement?
A) objective and task
B) competitive parity
C) percentage of sales
D) all-you-can-afford
E) percentage of forecasted sales

Question

Quizplus · Accepted Answer

The objective and task method is the most difficult to implement because it requires a company to define specific objectives, determine the tasks necessary to achieve these objectives, and then estimate the costs of performing these tasks, which can be complex and time-consuming.

Which of the Following Promotional Budgeting Approaches Is the Most