Paul went to the bank and wanted to find out different rates for taking out a car loan.Which of the following levels of customer involvement does this represent?
A) make-to-stock
B) assemble-to-order
C) make-to-order

Question

Quizplus · Accepted Answer

Paul's action of seeking information about different rates for taking out a car loan represents a make-to-order level of customer involvement. This is because he is looking for specific information tailored to his needs and preferences, which requires a personalized response from the bank. Make-to-stock and assemble-to-order involve less personalized interactions with the customer.

Paul Went to the Bank and Wanted to Find Out