Judging a candidate on the basis of one or two favorable characteristics is known as the "horn effect."

Name: Judging a candidate on the basis of one or two favorable characteristics is known as the "horn effect."
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Question

Quizplus · Accepted Answer

Judging a candidate on the basis of one or two unfavorable characteristics is referred to as the "horn effect." The opposite of the horn effect is the "halo effect," where a candidate is judged favorably based on one or two positive characteristics.

Judging a Candidate on the Basis of One or Two