Identify a technique that improves customer relationship management (CRM)systems by identifying,storing,and disseminating "know-how."
A)Supply chain management (SCM)
B)Collaborative filtering (CF)
C)Order processing
D)Knowledge management (KM)

Question

Quizplus · Accepted Answer

Knowledge management (KM) is a technique that improves CRM systems by identifying, storing, and disseminating "know-how." This involves collecting, organizing, and sharing knowledge and information within an organization to improve decision-making, problem-solving, and customer service. By using KM, companies can capture and retain the expertise and experience of their employees and make it available to others in the organization who may need this information to provide better customer service. This can help to improve customer satisfaction, loyalty, and retention, as well as reduce the cost of customer support.

Identify a Technique That Improves Customer Relationship Management (CRM)systems by Identifying,storing,and