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Although Marketing Research Does Not Make Decisions,an Organization Should Conduct

Question 8
Multiple Choice

Although marketing research does not make decisions,an organization should conduct marketing research to: A) make marketing strategies error-free. B) forecast with certainty what will happen in the future. C) reduce the risks associated with managing marketing strategies. D) directly translate into solutions for potential marketing problems.

Related questions
Q 9
What is the closest observation one can make about the statement: "Marketing research can examine the effects of a change in any element of the marketing mix on customer perception and behavior?" A) Final decisions about marketing strategies should be made by marketing research. B) Marketing research can predict with accuracy the impact of a strategy prior to its implementation. C) Marketing research cannot decrease the risks associated with managing marketing strategies. D) Marketing research can investigate the effects of various marketing strategies after they have been implemented.
Q 10
In the past,marketing researchers were primarily engaged in the technical aspects of research,but were not extensively involved in the: A) sample selection for research participants. B) strategic use of research findings. C) planning dimension of marketing research. D) performance of data collection.
Q 11
The first step in the research process is: A) to collect data and label data sets. B) to determine the appropriate marketing strategy based on findings. C) to prepare a research report which contains a summary of all aspects of the study. D) to determine explicitly why research is needed and what it is to accomplish.
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