When an organization has formulated its mission and developed its objectives,the next task is to develop _____.
A) job descriptions
B) organizational strategies
C) mission and vision statements
D) market segmentation dimensions
A company has the following organizational objective: "To maintain levels of employee satisfaction consistent with our own and similar industries." Which of the following areas of performance does such an objective focus on?
A) Market standing
B) Worker performance and attitude
C) Manager performance and responsibility
Which of the following strategies focuses primarily on increasing the sales of present products to present customers?
A) Market development strategy
B) Product development strategy
C) Diversification strategy
D) Market penetration strategy
Cello,the largest smartphone manufacturing company in a developing country has recently come up with the world's cheapest smartphone titled "Zing." This range of smartphones has all the basic features that one would expect to have in a smartphone and Cello has priced it very low to ensure vigorous sales.The marketing slogan for the "Zing" series is "The cheapest way to get smart." Cello is using a _____ in this scenario.
A) product diversification strategy
B) market penetration strategy
C) product development strategy
D) market integration strategy