Price may not be a serious factor in a purchase of a product when it is a high-involvement product.

Name: Price may not be a serious factor in a purchase of a product when it is a high-involvement product.
Brand: Quizplus
Rating: 5.0 (39 reviews)

Question

Quizplus · Accepted Answer

Price is often a major consideration for consumers when making high-involvement purchases, as they are investing more time, effort, and money in the product. However, other factors such as quality, brand reputation, and personal values may also play a significant role in the decision-making process.

Price May Not Be a Serious Factor in a Purchase