A long-run plan to sequentially raise prices after introduction at a relatively low price refers to:
A) price skimming.
B) promotional pricing.
C) premium pricing.
D) penetration pricing.
E) demand based pricing.

Question

Quizplus · Accepted Answer

Penetration pricing involves initially setting a low price to attract customers and gain market share, with plans to gradually increase prices over time.

A Long-Run Plan to Sequentially Raise Prices After Introduction at a Relatively