Managing promotion strategies involves all of the following EXCEPT:
A) analyzing consumer-product relationships.
B) redesigning product/brand attributes.
C) designing/implementing a promotion strategy.
D) evaluating the effects of the promotion strategy.
E) determining the promotion objectives.

Question

Quizplus · Accepted Answer

Managing promotion strategies involves analyzing consumer-product relationships, designing/implementing a promotion strategy, determining the promotion objectives, and evaluating the effects of the promotion strategy. However, redesigning product/brand attributes is not directly related to managing promotion strategies.

Managing Promotion Strategies Involves All of the Following EXCEPT