The most popular form of sales promotion is:
A) cents-off promotions.
B) rebates.
C) coupons.
D) contests.
E) multipack sales.

Question

Quizplus · Accepted Answer

Coupons are the most popular form of sales promotion because they offer an immediate discount to the consumer when making a purchase. They are easy to distribute through various channels like newspapers, magazines, online, social media, and mobile devices. In addition, coupons track the effectiveness of the promotion as it is easy to measure the number of coupons redeemed in the store. Cents-off promotions, rebates, contests, and multipack sales are also popular, but not as widely used as coupons.

The Most Popular Form of Sales Promotion Is