Consumer perceptions of products may change with a change in package color.

Question

Quizplus · Accepted Answer

Studies have shown that package color can significantly affect consumer perceptions of a product. For example, darker shades are often associated with luxury or premium quality, while bright colors can signify energy or fun. A change in package color can, therefore, influence how consumers view a product, potentially altering their purchasing decisions.

Consumer Perceptions of Products May Change with a Change in Package