For variety-seeking heavy users the marketers should focus on switching consumers' loyalty to the firm's brands.

Name: For variety-seeking heavy users the marketers should focus on switching consumers' loyalty to the firm's brands.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

For variety-seeking heavy users, marketers should focus on satisfying their desire for variety within the firm's brand portfolio rather than trying to switch their loyalty to a single brand, as these consumers inherently seek diversity in their choices.

For Variety-Seeking Heavy Users the Marketers Should Focus on Switching