For consumers to be brand loyal,they must not only purchase the same brand repeatedly but also have a cognitive commitment to do so.

Name: For consumers to be brand loyal,they must not only purchase the same brand repeatedly but also have a cognitive commitment to do so.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand loyalty involves both behavioral and cognitive aspects, as consumers not only purchase the same brand repeatedly but also develop a commitment and preference for it based on their perceptions and experiences.

For Consumers to Be Brand Loyal,they Must Not Only Purchase