Briefly describe the four basic types of segmentation mentioned in your text.
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Q42: _ is the process of dividing a
Q43: The belief underlying the _ segmentation approach
Q44: In positioning by _,an explicit or implicit
Q45: Briefly describe market segmentation along the lines
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Q48: A _ segment is one that is
Q49: A _ is a visual depiction of
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Q52: Positioning the product relative to competing products
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