Johnson & Johnson repositioned its shampoo from a product used for babies to one used by people who wash their hair frequently and therefore need a mild shampoo.This example is associated with which of the following positioning approaches?
A) Positioning by product attribute
B) Positioning by product user
C) Positioning by product use/application
D) Positioning by product class
E) Positioning by competitor
Correct Answer:
Verified
Q13: Consumer-product relationships are most commonly analyzed through
Q14: Which of the following is based on
Q15: According to VALS,groups are arranged and based
Q16: Which of the following is NOT a
Q17: An expensive china designed for special occasion
Q19: The AIO (activities,interests,opinions)questions are used for analyzing
Q20: Which of the following is NOT true
Q21: In the analysis of consumer-product relationships,focus groups
Q22: The person/situation segmentation attempts to measure consumer
Q23: Benefit segmentation is based on the idea
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