Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

Question

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This statement is true. Salespeople may try to create a reference group influence by pointing out similarities between a potential customer and previous purchasers of the product. This can make the customer feel like they belong to a certain group and incentivize them to buy the product.

Salespeople May Attempt to Create a Reference Group Influence by Describing