Primary informal groups affect consumer knowledge,attitudes,and values,but they do not affect the purchase of specific products and brands.
Correct Answer:
Verified
Q17: Reference group influence for both product/brand purchases
Q18: Which of the following relies most heavily
Q19: Useful information to consumers about themselves,other people,or
Q20: Which of the following reference groups do
Q21: Consumer socialization can occur throughout life.
Q23: Americans are spending more of their lives
Q24: Shopping time/stress may be reduced by all
Q25: Light influencer individuals are more likely to
Q26: Children are most likely to play the
Q27: By definition,each unique type of reference group
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