Sweepstakes and contests are most likely to be employed in an effort to influence purchase probability.
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Q22: Sales promotion may seek to specifically increase
Q23: Marketers may seek to induce brand switching
Q24: Behavior research is employed to both design/implement
Q25: Providing coupons is considered to be the
Q26: Cognitive strategies focus upon consumers' emotions and
Q28: Sampling is a form of consumer promotion.
Q29: After collecting baseline data,the next step is
Q30: Strategies for new products include expanding the
Q31: Products and brands cannot satisfy consumer needs
Q32: Marketers must gather consumer information,regardless of cost,in
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