Regardless of the target or time frame involved,consumer behavior influence strategies should always begin by:
A) measuring current levels of consumer affect, cognition, and behavior.
B) analyzing consumers and markets.
C) selecting the appropriate strategy.
D) measuring strategic effects.
E) evaluating performance.

Question

Quizplus · Accepted Answer

Measuring current levels of consumer affect, cognition, and behavior is essential as a starting point because it provides a baseline understanding of the consumers' current attitudes, knowledge, and actions. This information is crucial for developing effective strategies to influence consumer behavior.

Regardless of the Target or Time Frame Involved,consumer Behavior Influence