McDonald's operates through a franchising system wherein the head office uses strategic and financial controls to ensure that the franchises are creating the greatest possible value.This is an example of a(n):
A) worldwide product divisional structure.
B) strategic network.
C) SBU multidivisional structure.
D) simple structure.

Question

Quizplus · Accepted Answer

A strategic network involves a central firm (like McDonald's) coordinating and controlling a network of independent businesses (franchises) to create value.

McDonald's Operates Through a Franchising System Wherein the Head Office