Typically, a successful firm pursuing a differentiation strategy will:
A) have a very hierarchical structure.
B) require a structure that is very formal.
C) use cross-functional development teams.
D) develop free-standing business units.

Question

Quizplus · Accepted Answer

A differentiation strategy requires a firm to offer unique and superior products or services to its customers, and this often involves cross-functional development teams to bring together different areas of expertise and create innovative and distinctive offerings. A hierarchical or formal structure might hinder creativity and idea generation, and free-standing business units may not be necessary unless the differentiation strategy involves targeting multiple distinct markets.

Typically, a Successful Firm Pursuing a Differentiation Strategy Will