Promotions in which the consumer receives one free unit of the product with every two units purchased are examples of:
A) standard-based schedule.
B) variable ratio schedule.
C) fixed ratio schedule.
D) continual reinforcement schedule.
E) paired schedule.

Question

Quizplus · Accepted Answer

The promotion described is an example of a fixed ratio schedule, as the consumer is receiving a free unit after a fixed number of units purchased (two units). In a variable ratio schedule, the rewards are given on an unpredictable basis, while a continual reinforcement schedule involves providing a reward after every purchase. Standard-based and paired schedules are not established reinforcement schedules.

Promotions in Which the Consumer Receives One Free Unit of the Product