High-involvement purchases typically involve less overt behavior.

Question

Quizplus · Accepted Answer

High-involvement purchases typically involve a greater degree of overt behavior, as the consumer is likely to engage in more research, evaluation, and consideration before making the purchase. This can include visiting multiple stores, seeking recommendations from friends or online reviews, comparing prices and features, and possibly even test-driving or trying out the product before buying it.

High-Involvement Purchases Typically Involve Less Overt Behavior