Trade discounts and incentives are examples of push strategies.
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Q20: Which of the following information sources are
Q21: The probability of completing an exchange may
Q22: Marketing sources (advertising)are both readily available and
Q23: The nature of consumers in their roles
Q24: Consumers can communicate with the company or
Q26: For low-price,low-involvement products,consumers often try them first
Q27: Members of the channel of distribution usually
Q28: From a public policy standpoint,information search is
Q29: Locating an outlet can be categorized under
Q30: Consumer search activity is influenced by the
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