Why must a product/brand break into the consumer's consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers' evoked set? How does this occur?

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The Answer of Why must a product/brand break into the consumer's consideration set? How does this occur? Why would the marketer desire to achieve entry into the consumers' evoked set? How does this occur?

Why Must a Product/brand Break into the Consumer's Consideration Set