How does the consumer's attitude toward a behavior or action (A act)and the subjective norm (SN)component influence marketing strategy?
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Q50: A major key to understanding consumer attitudes
Q51: Briefly describe the factors that reduce or
Q52: _ are created through a choice/decision process
Q53: _ concerns the value of the brand
Q54: The theory of _ is called so
Q55: What is brand equity? Briefly evaluate the
Q56: What are salient beliefs? Briefly explain how
Q57: Briefly describe the components of Fishbein's multiattribute
Q58: Consumers who possess complete _ of product
Q60: _ is the perceived probability of association
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