Multiattribute model often reveals differences in salient attributes across market segments.

Question

Quizplus · Accepted Answer

This statement is true. The multiattribute model is used to evaluate the relative importance of different attributes that consumers consider when making a purchase decision. By analyzing the results of this model across different market segments, marketers can identify variations in the salience of the attributes and tailor their marketing strategies accordingly.

Multiattribute Model Often Reveals Differences in Salient Attributes Across Market