The accessibility of an attitude is affected by an absence of cues.
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Q24: Brand represents the highest level of specificity.
Q25: Attitudes at one level of specificity are
Q26: A firm may acquire brand equity by
Q27: It is difficult to accurately predict behavior
Q28: The affective system automatically produces emotions.
Q30: Behavioral intention is a proposition which connects
Q31: Consumers' evaluations of salient attributes are not
Q32: Belief strength may be increased by offering
Q33: Marketers tend to be more concerned about
Q34: In Fishbein's multiattribute model,overall attitudes are the
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