What is the first thing an advertisement must sell? Use the concept of selective exposure to support your analysis.
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Q43: The interpretation processes by which consumers understand
Q44: The motivational state that guides the selection
Q45: List the ways in which consumers' comprehension
Q46: Why is comprehension central to successful marketing
Q47: As a consumer's interpretation processes shift from
Q49: Marketers should develop specific strategies to enhance
Q50: _ comprehension produces more abstract meanings that
Q51: The degree of _ during comprehension determines
Q52: Briefly explain the factors influencing attention?
Q53: Briefly explain how marketers can influence involvement
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