Why might exposure to information and attention be considered the most important factors in the quest to influence consumer behavior?
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Q50: _ comprehension produces more abstract meanings that
Q51: The degree of _ during comprehension determines
Q52: Briefly explain the factors influencing attention?
Q53: Briefly explain how marketers can influence involvement
Q54: Explain the changes that occur as the
Q55: _ consumers have little prior experience with
Q56: The final outcome of the cognitive process
Q58: List the four important aspects of the
Q59: Comprehension processes vary in four important ways:
Q60: Interpretations that produce knowledge or beliefs that
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