The actual viewer-ship of advertisements contained in television programs viewed by consumers is dramatically decreased by:
A) accidental exposure.
B) incidental exposure.
C) selective exposure.
D) intentional exposure.
E) environmental exposure.

Question

Quizplus · Accepted Answer

Selective exposure refers to the process in which consumers actively seek out or avoid certain types of media content, including advertisements. This means that even though a television program may have high viewership, not all viewers may actually watch the advertisements within the program due to their selective exposure.

The Actual Viewer-Ship of Advertisements Contained in Television Programs Viewed