Product knowledge is retrieved from memory by this process.
A) Activation
B) Comprehension
C) Integration
D) Interpretation
E) Cognition

Question

Quizplus · Accepted Answer

Product knowledge is retrieved from memory by the process of activation, which involves bringing previously learned information to the forefront of the mind. This can occur through a stimulus, such as a marketing message or a reminder of the product, triggering the recall of the relevant knowledge stored in memory. Comprehension, integration, interpretation, and cognition may all be involved in the overall process of using and applying product knowledge, but activation is specifically related to the retrieval of that knowledge from memory.

Product Knowledge Is Retrieved from Memory by This Process