_____ includes many types of studies,such as test marketing,advertising pretests,sales promotion effects,analysis of sales and market share data,pricing experiments,traffic and shopping patterns,surveys,and many others.
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Q50: _ refers to the mental structures and
Q51: Describe the relationship between the three elements
Q52: What is the implication of the consumer
Q53: Physical stimuli such as stores,products,advertisements,and signs,that can
Q54: A _ is a set of stimuli
Q56: BRIEFLY describe the two mental processes that
Q57: Consumer processes not only involve a dynamic
Q58: Consumer _ and _ refer to two
Q59: Why is cognition important to marketers?
Q60: Briefly describe the levels of consumer analysis.
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