In the Wheel of Consumer Behavior,cognition refers to their feelings about stimuli and events,such as whether they like or dislike a product.

Question

Quizplus · Accepted Answer

Cognition actually refers to the mental processes of perception, attention, memory, and problem-solving that are involved in understanding and interpreting consumer stimuli and events. Affect refers to the emotional responses or feelings that consumers have towards these stimuli and events. Therefore, the statement in the question is incorrect.

In the Wheel of Consumer Behavior,cognition Refers to Their Feelings