Long interviews and focus groups are the primary methods used in the _____ approach.
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Q50: In consumer markets,_ are typically designed to
Q51: _ involves the thoughts and feelings people
Q52: The _ approach commonly involves developing and
Q53: How has the marketing concept influenced companies
Q54: To implement _,organizations must understand their customers
Q55: What is the impact of the emergence
Q56: How does the second group (government and
Q58: Briefly describe the three basic approaches to
Q59: The _ approach seeks to develop theories
Q60: What are the MOST important precursors/determinants of
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