The third group interested in consumer behavior includes both consumers and organizational buyers who exchange resources for various goods and services.Their interest is in making exchanges that help them achieve their goals and in understanding their own behavior.

Question

Quizplus · Accepted Answer

The statement accurately describes the third group interested in consumer behavior, which includes both individual consumers and organizational buyers. They are focused on making exchanges that will help them reach their goals and understanding their own behavior in the process.

The Third Group Interested in Consumer Behavior Includes Both Consumers