The first group to use knowledge about consumer behavior is marketing organizations,which include businesses attempting to sell products but not hospitals,museums,parks,law firms,universities,and other organizations that seek exchanges with consumers.

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All types of organizations, including hospitals, museums, parks, law firms, universities, and others, use knowledge about consumer behavior to attract, engage, and retain consumers or clients, not just marketing organizations or businesses selling products.

The First Group to Use Knowledge About Consumer Behavior Is