A firm successfully implementing a differentiation strategy would expect:
A) customers to be sensitive to price increases.
B) to charge premium prices.
C) customers to perceive the product as standard.
D) to have high levels of power over suppliers.

Question

Quizplus · Accepted Answer

When a firm successfully implements a differentiation strategy, it creates a product or service that is perceived as unique and valuable by customers. This allows the firm to charge premium prices for its products or services, as customers are willing to pay more for the perceived value.

A Firm Successfully Implementing a Differentiation Strategy Would Expect