When selecting a business-level strategy, the firm determines who will be served, what customer needs will be satisfied, and how those needs will be satisfied.

Question

Quizplus · Accepted Answer

This statement accurately describes the process of selecting a business-level strategy. The firm must make decisions about its target market, the specific customer needs it will address, and the approach it will take to meeting those needs, such as through differentiation or cost leadership.

When Selecting a Business-Level Strategy, the Firm Determines Who Will