Creating customer value is the source of the firm's potential to earn above-average returns.

Question

Quizplus · Accepted Answer

Creating customer value means that the firm is providing a product or service that is perceived as valuable to the customer, which can lead to customer satisfaction and loyalty. This can result in increased demand for the firm's offerings and potential for higher profit margins, ultimately leading to above-average returns.

Creating Customer Value Is the Source of the Firm's Potential