An attention-getting opener is more important in an unsolicited sales letter than in a solicited sales letter.

Question

Quizplus · Accepted Answer

In an unsolicited sales letter, the recipient may not be expecting or even interested in receiving the letter, so a strong opener is crucial to capture their attention and convince them to read further. In a solicited sales letter, the recipient has already expressed some interest in the product or service, so the focus may be more on providing information and building upon that initial interest.

An Attention-Getting Opener Is More Important in an Unsolicited Sales