When possible, incorporate the central selling theme into your opening and avoid irrelevant, obvious, or overused statements.

Question

Quizplus · Accepted Answer

It is important to grab the audience's attention by immediately highlighting the central selling theme rather than making irrelevant, obvious, or overused statements. This helps to engage the audience and convey the unique value of the product or service being offered.

When Possible, Incorporate the Central Selling Theme into Your Opening