The difference between advertising and persuasion is that persuasion is more personalized.
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Q34: Because routine requests are fairly easily granted,
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Q36: An attention-getting opener is more important in
Q37: When possible, incorporate the central selling theme
Q38: A routine complaint letter requires an attention-getting
Q40: The two keys for succeeding with a
Q41: Which of the following does not contribute
Q42: Advertising and persuasion are different in what
Q43: If you use a postscript (P.S.) in
Q44: Which of the following refers to an
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